Spectra network: integrated grip on the 3 route to markets

National market through exclusive importer

  • Scalable Businessmodel
  • Vertical Marketing system for development and Implementation
  • Strong platform for importers to distribute & develop our brands
  • Efficient Logistics
  • BP Guidance 
  • Online brand asset vaults
  • Credit Flexibility
  • A&P Monitoring

Direct to Consumer (Online distribution)

  • Inhouse E-Commerce department for Brand webshops
  • SEO & SEM
  •  Advertising Algorithms
  • Content generation
  • Inhouse multi country platform & infrastructure for excise & vat duty compliant deliveries throughout EU on consumer level
  • Third party webshop Business development

Duty Free

  • Key account based relations
  • Only if all conditions are achieved
  • Aligned & integrated in general EU pricing strategy
  • Merchandising & development of Dufry POS